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Broadband Ignites Internet Video Big Bang

San Diego, CA – February 23, 2006 - The Internet video boom is on. It’s no longer just a trend. Some technology media pundits have even dubbed it the "online video Big Bang."

It began with Apple's debut of video downloads through its iTunes service and introduction of the Video iPod in late 2005. In the ensuing months, major Internet players like Google, Yahoo!, Apple and AOL all have either introduced or beefed up video services and struck deals with content giants like Disney, ABC, CBS and NBC.

While video has been online for awhile it has just now reached the tipping point. Once the territory of news organizations, adult sites and, more recently, personal blogs, it is quickly becoming a channel of choice for conveying entertainment and business information.

Broadband Spreads Quickly

Thanks to the rapid widespread adoption of broadband Internet connections at the consumer level, companies are scrambling to find ways to deliver video content using a variety of revenue models including subscriptions, pay-per-download, traditional advertising, relationship-building and integration with other monetized services like Google’s Adsense.

Even small businesses are jumping into the fray.

"The technology has become so affordable and easy-to-use, really anyone can participate," says Mike Koenigs, co-creator of the Internet Infomercial Toolkit, a how-to guide for small businesses.

"For the first time ever, any online business owner--even the smallest information products marketer--can use video to present his or her products or services. The key is getting the messaging strategy right."

Internet Infomercials?

Koenigs and business partner Rocket Helstrom turned to the TV infomercial industry for a successful message model. They interviewed several top producers, distilled their formulas and adapted them to the Internet.

“The direct-response infomercial is the best archetype for Internet marketing video—much more so than the brand ad commercial,” says Helstrom.

“The Web is arguably the most efficient direct-response sales medium ever created. What’s worked for years on TV now works online. Now, a business can leverage the power of the infomercial to present its product online for less than $1,000.”

Coming Soon to Any Screen Near You

The lines between channels are blurring as well. We’re seeing it now with Internet downloads of yesterday’s prime time TV “Lost” and “Desperate Housewives” episodes.

Soon, consumers will be accessing all forms of Web video—entertainment, news and infomercials—through all their available screens, whether they’re in their living rooms, home offices or on the street.

Early-adopting businesses will be poised to distribute their infomercials not just to computers but to any screen their target market chooses, from home entertainment TVs to cell phone displays.

About the Author :

Contact Mike Koenigs and Rocket Helstrom for more insights about Internet infomercials. Direct line: 800-795-5417 or email info@infomercialtoolkit.com. You can find complete details about the Internet Infomercial Toolkit at http://www.infomercialtoolkit.com. The Internet Infomercial Toolkit Copyright ©2005-2006 Kazzoe, LLC. Source: www.isnare.com

Written by: Mike Koenigs & Rocket Helstrom

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Mobile Video for your Car Makes Sense Considering the Traffic These Days?
Mobile Video Prices are coming down big time and it makes sense to score your self a new complete system for your car or SUV. The competition is getting hot and now is the time to grab one. Many people who have these video systems no longer...Read More

Wedding Photography And Video - Event Photography And Video
Your wedding is one of the most pleasant and memorable events of yourlife. It is once‑in‑a-lifetime event. This is the day you remember for years to come. You spend a significant amount of time planning for this day. After months of anxious...Read More

What are DV camcorders all about?
Since they appeared, DV or Digital Video Camcorders turned the home video shooting and creation into a much easier activity than it was before. Among their many advantages, DV camcorders made it possible for every camcorder user to be able to cut...Read More

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Choosing a Videographer
In choosing a videographer, one that would be working on my wedding, I'd be most concerned with one thing, experience. The person behind the camera would have to prove to me that he's not practicing his craft on my special day, that he knows what...Read More

Mini DV Camcorders
Mini DV camcorders have many advantages over traditional analog video cameras and even Digital and DVD camcorders. Mini DV camcorders are compact, small and afford better editing. They have a better picture resolution compared to Digital...Read More

Speaking the Video/Webconferencing Way
Speaking the Video/Webconferencing Way By Sheila Allee In business, government and even family life, video and webconfer encing are becoming increasingly popular means of communication. The trend has been building for years, helped along by...Read More

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