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Adding Video AND Audio To Your Website: Some Recommendations To Improve Effectiveness And Visitor Responsiveness.
More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy. For those that utilize multimedia effectively,...Read More
Some tips on how to find the right camcorder
There are several things to consider at the time of choosing which camcorder to buy and which one best suits your needs. Many of these things or factors depend on each person's preferences and requirements, although some of them, due to their...Read More
Digital Video Movie Making Freedom is Here
I wanted to learn how to edit and do more than just join together short digital movie clips. I had found an mpeg joiner program on the internet, but that really wasn't enough to get the job done. Many digital movie clips were not in mpeg format...Read More
How Dating Online Could Be Improved By Video Email And Video Chat
The world has become a smaller place with the advent of the internet.
With the telephone, one could only talk to a person far away;
however, with video communication, one can both see and talk to a
loved one living far away. Moreover, with...Read More
A Hot Show Good Camera Work A Killer Promo Video
Making Video Look Like Film A Digital Filmmaker s Guide
Creative Uses Of Video Web Conferencing Part 2
Shooting High Definition Video Footage in Italy
Digital Cameras Another Kickin New Feature Video Capture
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Five Ways to Profit from Using Video Online
Copyright 2005 Liz Micik
The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.
Businesses, on the other hand, have largely been left standing on the shore, scratching their heads and wondering if there's any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infommercials. Here are just five of the many ways video adds to the bottom line of any company.
1. People remember more of your message
While people generally remember 10% of what they read and 20% of what they hear. But, they'll remember as much as 50% of what they see and hear together. Before anyone can act on your message, they need to process and remember it.
2. Increase responses by up to 30%
A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your sincere enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following a broadcast.
3. Build your credibility
People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put "your self on the line" as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened as a result.
4. The cost savings are obvious
Anytime you can avoid the high costs of sending someone on the road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.
5. Soft cost savings multiply returns
Spare yourself the productivity drain and the physical and mental tolls travel takes on your company's road warriors and you could enjoy "soft" cost savings that dwarf your hard dollar travel costs. Want an example? Look at your own calendar for the past month and count up just the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees in your firm.
If reasons like these don't help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company. There were many who claimed the smeary images on hard to handle rolls of paper called "faxes" could never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?
About the Author
Liz Micik turns your video learning curve into a fast and easy profit curve in her newest book, “Cue the Director: 10 Simple Steps to Online Video Success.” Visit www.powerpresenters.com to have free weekly video tips emailed to you.
Written by: Liz Micik
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Digital Camcorders
Containing a camera and video recorder in one unit, a camcorder is a portable electronic device (usually a digital camera) for recording video and audio images. Sony, followed by Kodak in 1984, first launched the camcorder in 1983. In its early...Read More
Discount Camcorders
Some of the most important factors that buyers should consider when buying a camcorder are the features. A buyer should know what features they want and need, because it can affect the cost of the camcorder. A buyer's budget plays a significant...Read More
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Your dream wedding takes months of planning and lots of hard work. You’ve painstakingly researched every detail to make your wedding day perfect. When the day is over you want to see and hear the joy and excitement all over again. A quality wedding...Read More
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Beginners guide to PC video editing
If you're new to PC video editing then knowing where to start can be a bit daunting, so hopefully this guide will point you in the right direction. To start with you will need a few items of equipment Camcorders/Video Decks Depending on your...Read More
Podcasting: How to Make a Video Podcast
Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film...Read More
Sony PSP Downloads Possibilities (Including Psp Video Tutorial)
If you ever loved the Sony Playstation consoles, then your definitely going to love the Sony PSP. With its portability and data storage capability Sony have really outdone themselves when it comes to the portable gaming experience. With features...Read More
How to Produce a Demo Video that Sells
Tomorrow s MP3 digital music will it be small with tons of storage larger with a video screen or non existent and end up in
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