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Best website building video ever
Yes I'm sure about it. Aren't you yet? Well let me tell you about it, so you can find out for yourself. In my search for online business I ran into a site which gave me the tools to create my own website. It provided a video guided ...Read More
Wedding Videography - 5 Things You Can Do to Make a Better Video
It’s your big day! You’ve planned for this, dreamed about it, prepared for it and then
when it’s all over, you sit down to watch the video… Having worked as a videographer I’ve shot dozens of weddings and had an absolute
blast doing it. I’ve...Read More
How to optimize your video for the web
Optimizing your video or movie in order it can be distributed and played on the web implies many aspects. This action, often known as streaming video, must be achieved carefully in order not to loose an important amount of video quality on the...Read More
Internet: Communication Through Technology Including Video and Audio
Who hasn't heard about the internet? No one! Unless, of course, you have been living in a cave for the past decade! The internet is the crowning achievement of the Information Age (which is what we call this age we live in). It has completely ...Read More
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Digital Cameras Another Kickin New Feature Video Capture
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Why Do I Need Video and/or Audio On My Website?
Bottom Line: If your website and emails are silent, you're leaving money on the table! Its that simple.
More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It's a proven fact that multimedia more easily and effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.
If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.
"As traditional banner ads continue to decline in their effectiveness...leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market...Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% "buy" rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook)."
When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?
Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.
Savvy Internet Marketers know this and have already seen the light. You'll notice that many of these "Gurus" are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.
Think about it...you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn't convey your passion for your product, service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.
These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the "online" business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a "real" business and someone they CAN trust.
By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!
There are many others benefits to speak of which include the following:
1. Explain selling-points much more easily and clearly to captivate your potential buyer.
2. Describe your product or service and the benefits of using it clearly and concisely.
3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.
Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.
Again, the question asked is "Why do I need Video and Audio on my Website?"
The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.
Do advertisers on TV try to sell you their products and services by using written text?
I rest my case.
About the Author
Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter "The Intelligent Marketer" at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane's also the developer of 2 revolutionary new products guaranteed to help explode any business: http://www.jvmining.com and http://www.videoaudiogenerator.com
Written by: Shane Kukec
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Wedding Video
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How to Make Videos of Children
Easy Guide to Buy Digital Camcorders and DVD Camcorders
A camcorder is a portmanteau word made by combining 'Camera' and 'recorder'. A camcorder is a portable television camera and videocassette recorder. It is an electronic device for recording video images and audio onto a storage device. It...Read More
How digital camcorders work
The first camcorder was invented by Jerome Lemelson in 1980. And since that time the first bulky analog video camcorders have evolved into the modern digital camcorder, so small they can fit in the palm of your hand, and so clear they rival even ...Read More
Wedding Videography in the Digital Age
What's the state of the wedding videography industry today? To find out, we talked with working wedding videographers, found industry statistics and fleshed out what is undoubtedly a flourishing business in a growing market. Although some might...Read More
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On-Demand and Live Streaming Video On The Internet
Using streaming video is a choice driven by many factors… Streaming Video over the internet is in essence a task that has been occurring for the last ten years. But with the recent updates in technology and broadband being available around the...Read More
Six Ways Video & Web Conferencing Can Benefit Your Business
Are you really using the power of modern technology to make your business more profitable? Sure, you are using e-mail, you have a web page and you may be reaching your clients and customers with an electronic mailing list, but are you using web...Read More
Vlogs and Wikis and Pods, oh my!
Perhaps you’ve heard about blogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Blogs are just one of the new technologies that are changing...Read More
Play the Internet Marketing Video Game and Win 1000 a
Why You Should Strongly Consider Having A Videographer Film Your Wedding Day For You
How Dating Online Could Be Improved By Video Email And Video Chat
Making Video Look Like Film A Digital Filmmaker s Guide
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